Ballast BarbellHeavy is the plan.Programming posted a week ahead; your first session is a coached walkthrough.Start your first weekMon · squat 5×5, sled 4×40mClasses 6a / noon / 6p$95 a month, no contract
Demo brand · a strength gym in a former tire warehouse

KineticTier: Standard

Heavy Light

A training-gym direction with loud type, honest programming, and a first week anyone can actually start.

Feeling
Hard work, good coaching, and nobody performing for a camera.
Composition
One loud promise → the programming truth → coaches who lift → the first week plan → start action.
Motion
Headlines slam in and hold, numbers land like plates racked, and rest states stay completely still.
Guardrail
No body-shame copy, no fake transformations, and no hiding the membership price.
Best for
Training gym · CrossFit box · Coaching program · Run club
Tier
Standard tier. The complete prompt and agreement. Builder renders it with the shared generic renderer rather than a template of its own.

Capability sources

  • react-bits
  • magicui
  • launch-ui

The prompt works in any AI tool. Build this in Irie hands this direction’s agreement to Builder through a short-lived link, and Builder shows you what it imported before it generates. If that link cannot be created, Builder still opens with the prompt on your clipboard. The agreement is a structured irie.direction.v1 file you can also keep or feed to any tool that reads it.

Direction film

Watch it move.

An eight-second pass through Heavy Light — the palette, the composition, and the motion language the prompt asks for.