Second LookEvidence before the ask.A two-week diagnostic before any contract crosses the table.Request a proposalDiagnostic · 2 weeksTest cycles · 6 per quarterReadout · every Friday
Demo brand · a conversion research practice for mid-size e-commerce teams

ProfessionalTier: Standard

Proof First

A results-led B2B direction that answers skepticism before presenting the final commercial ask.

Feeling
The case is already being proven while the visitor evaluates the offer.
Composition
Specific outcome → evidence map → short method → case detail → commercial close.
Motion
Count only persisted metrics, reveal evidence progressively, and keep charts calm and readable.
Guardrail
No anonymous logos, invented numbers, decorative dashboards, or metrics without context.
Best for
B2B service · Case study · Agency · Enterprise product
Tier
Standard tier. The complete prompt and agreement. Builder renders it with the shared generic renderer rather than a template of its own.

Capability sources

  • motion-primitives
  • launch-ui
  • shadcnspace

The prompt works in any AI tool. Build this in Irie hands this direction’s agreement to Builder through a short-lived link, and Builder shows you what it imported before it generates. If that link cannot be created, Builder still opens with the prompt on your clipboard. The agreement is a structured irie.direction.v1 file you can also keep or feed to any tool that reads it.

Direction film

Watch it move.

An eight-second pass through Proof First — the palette, the composition, and the motion language the prompt asks for.