
Second LookEvidence before the ask.A two-week diagnostic before any contract crosses the table.Request a proposalDiagnostic · 2 weeksTest cycles · 6 per quarterReadout · every Friday
Demo brand · a conversion research practice for mid-size e-commerce teamsProfessionalTier: Standard
Proof First
A results-led B2B direction that answers skepticism before presenting the final commercial ask.
- Feeling
- The case is already being proven while the visitor evaluates the offer.
- Composition
- Specific outcome → evidence map → short method → case detail → commercial close.
- Motion
- Count only persisted metrics, reveal evidence progressively, and keep charts calm and readable.
- Guardrail
- No anonymous logos, invented numbers, decorative dashboards, or metrics without context.
- Best for
- B2B service · Case study · Agency · Enterprise product
- Tier
- Standard tier. The complete prompt and agreement. Builder renders it with the shared generic renderer rather than a template of its own.
Capability sources
- motion-primitives
- launch-ui
- shadcnspace
The prompt works in any AI tool. Build this in Irie hands this direction’s agreement to Builder through a short-lived link, and Builder shows you what it imported before it generates. If that link cannot be created, Builder still opens with the prompt on your clipboard. The agreement is a structured irie.direction.v1 file you can also keep or feed to any tool that reads it.

